Thursday 20th September 2001
Mobile Content Infrastructure & Performance
Sponsored by:
Endorsed by :
TeleManagement Forum is a non-profit, global organization providing
industry leadership by driving the development of New Generation
Operations Systems and Software (OSS). TM Forum members
collaboratively produce pragmatic solutions using off the shelf, plug and
play technologies that streamline key business processes for the
management of communications and information services. Currently, the
TM Forum has more than 380 members from 36 countries including all
types of service providers, equipment manufacturers, software suppliers,
and systems integrators.
For more information visit www.tmforum.org.
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08.30
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Registration & Coffee and Distribution of Mobile Internet Daily
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08.55
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Chairman’s Introduction
Dirk Muenning, Head of Programme Management Mobile Communications, DETECON
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| ng Session - New Service Infrastructure
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09.00
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An Overview of the Service Architecture Evolution Path
• Architecture overview general framework and trends
• Development of the access network
• Development of the core network
• Middleware environment
• Application environment
Speaker: Dirk Muenning, Head of Programme Management Mobile Communications, DETECON
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Optimising Transmission and Bearer Technologies
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09.40
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Optimising & Integrating GPRS Architecture
• GPRS network architecture: a packet oriented network
• GPRS network rollout: Roaming aspects; IOT aspects; QoS aspects
• Migration to 3G
Speaker: Jean-Paul Pierre, GPRS Senior Product Manager, Alcatel
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10.10
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Optimized delivery of mobile content over GPRS networks
• Bandwidth Optimization for GPRS - experience from live services
• Market segmentation: content and devices for corporate and consumer users
• Operator business models for packet-based networks
• Content distribution opportunities in mobile networks
• Infrastructure requirements for mobile content delivery
Speaker: Taeke Castelein, Business Development Manager, Bluekite
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10.40
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Evolving Mobile IP Cellular Architectures for Easing Application Deployment
• The impact of IP on delivering applications within a mobile environment
• Strategies and solutions for delivering, monitoring and billing for IP-based
applications
• Describing network frameworks supporting mobile applications
• The impact of telecommunication and IETF standards on the deployment of
applications in a mobile network
• Harnessing developments in the IP market to increase services offered and generate additional revenues
Speaker: Thomas Renger, Manager Business Development, Cisco
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11.10
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Questions and Discussion
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11.20
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Refreshment Break & Opportunity to Visit Mobile Internet Exhibition
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Mobile Service & Software Architectures
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12.00
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Next Generation Software and Server Architecture
Premise – Operators will have 2 classes of customers: Merchants and End Users
How can operators address the unique needs of merchants and end users in the areas of
• Customer Care
• Provisioning
• Billing
• Presence
Speaker: Eric Bergeron, VP & GM - Europe, Invertix Corporation
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12.30
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Evolving SMS Platforms to Next Generation Messaging Solutions
• How to create a total mobile (internet) messaging solution for 2G 2,5G and 3G
• What is the role of unified messaging in 3G?
• Will instant messaging play an important role ?
• How must Multi Media Messaging Services be introduced?
• How to make use of the succes of SMS
Speaker: Geert Kolthof, Vice President - Mobile Internet, CMG
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13.00
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Lunch & Opportunity to Visit Mobile Internet Exhibition
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QoS & Performance Management for Mobile Applications
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14.15
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How Can you Deploy Mobile Internet Services on essentially immature and unproven Technologies?
Development and maturity (immaturity) of radio and mobile internet technologies
• What has the industry done right - what has it done wrong so far ?
• What lessons should we draw from the first 2 years of WAP / Mobile Internet
What tools or services are out there to help provide assurance and help you make choices?
• The WAP Forum product certification program for handsets and servers (Phase I and
Phase II)
• Certification programs established by equipment suppliers for mobile applications
• Other test/validation programs and tools available world-wide
What are the top failures for mobile applications and services uncovered by these testing programs to date?
• Browser and handset problems
• Service level problems
• Application problem
• Network / operator problems
The top-10 reasons why mobile applications fail (statistics)
Speaker: Christian Goswami, WAP Product Manager, NCC Group
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14.45
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Managing the Development of 3G Applications
• The current state of 3G application developments
• Establishing standards for the development of 3G applications
• Managing external factors related to application development
• The importance ofstandards for the success of 3G applications
Speaker: Steve Ives, Chief Executive Officer, 3G Labs
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15.15
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Mobile Performance Management
• New challenges in managing the performance of hybrid 2G, 2.5G and 3G mobile
networks
• The shift to a more holistic approach in performance monitoring
• New SLA measurement scenarios
• Customer centric end-to-end performance monitoring
Speaker: Tom Shirley, Vice President and General Manager of Operations Support Systems
Division (OSSD), Motorola and the TeleManagement Forum
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15.45
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Questions and Discussion
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15.55
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Refreshment Break & Opportunity to Visit Mobile Internet Exhibition
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16.40
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Ensuring Mobile QoS
• Service experience measurements to verify End-to-End QoS
• Real-time SLA monitoring for external partner networks
• Structuring Mobile IP services by using Service Models
Speaker: David J. Stringer, EMEA Business Development Manager, CMS Firehunter Business,
Agilent Technologies
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17.10
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Ensuring Quality of Service in Mobile IP Networks
• Setting the context - Why is QoS an issue?
• Prerequisites for quality - Impact on the infrastructure
• End-to-end QoS - What tools are missing/What tools are available
• Revenue impacts - Billing for quality
Speaker: Ken Rehbehn, Director of Product Management, Megisto
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17.40
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 Close of Seminar followed by Cocktail Reception in the Exhibition Area
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Mobile Internet Expo 2001
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Articles catalogue
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